Sears and Kmart Have Pulled Trump Home Products Off Their Websites

Sears Holding Corp., which owns both Sears and Kmart, noted the items weren't selling well, which ultimately factored into its decision, ABC News reported.

"As part of the company's initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items", said Sears Holdings spokesperson Brian Hanover, according to a statement acquired by the outlet.

The report says there are no longer any traces of the Trump Home line on the websites of Sears and Kmart. The companies only offer Trump Home online, and a spokesman for the struggling corporation said they would instead concentrate on the most profitable items.

Neither Kmart nor Sears has carried Trump Home in brick-and-mortar stores.

The Ivanka Trump brand has defended its performance. That, in turn, prompted President Donald Trump to take to Twitter to defend his daughter-raising numerous questions regarding nepotism and conflicts of interest.

Separately, the Wall Street Journal reported on Saturday that Nordstrom sales of Ivanka Trump's brand had dropped sharply before the retailer discontinued sales this week.

"This is a direct attack on his policies and her name, so there's clearly an attempt for him to stand up for her because she's being maligned because they have a problem with his policies."

"Brand new. On 2/7, Sears still had 19 Trump products".

Nordstrom, in announcing the discontinuation of Ivanka Trump's line last week, said sales had "steadily declined to the point where it didn't make good business sense" to continue selling the products. "We've had a great relationship with the Ivanka Trump team".

Other stores have also sought to distance themselves from Ivanka Trump's brand.


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