With Burlington Coat Factory becoming the latest retailer to no longer offer Ivanka Trump products on its website, the president's daughter is fighting to keep its retail base together in the face of a boycott movement.
Nordstrom has said that Ivanka's line was dropped because it was not selling well, adding that there was no political reason for doing so.
A representative of the chain's parent company, Burlington Stores, did not respond to requests for comment.
View of a Nordstrom Rack store, an outlet branch of the US-American department store chain Nordstrom, on the 12th Street on February 3, 2017 in Washington, D.C. Nordstrom chose to stop selling the fashion collection of Ivanka Trump, daughter of US-President Donald Trump, due to small sales figures, a Nordstrom spokesperson told the dpa (German Press-Agency).
Baio also fired back at liberals who are boycotting stores that sell Trump merchandise.
"We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains", Rosmary Young, Ivanka Trump's senior marketing director, told Business Insider.
Sears Holdings, the company that owns both Sears and Kmart, intends to drop the sales of 31 Trump-branded items from its website. 'She is a great person - always pushing me to do the right thing!
The controversy has left retailers in a peculiar place, and many have remained cagey or simply silent on the matter, hoping to remain apolitical and avoid the fate of Nordstrom, which found itself in the president's crosshairs after ditching the first daughter's label. A top aide, Kellyanne Conway, raised ethics concerns when she promoted Ivanka Trump products during a televised interview at the White House.
Macy's was ahead of the curve on this, pulling Trump's menswear line in 2015 after controversial remarks he made about Mexican immigrants.
Feb 3.-Neiman Marcus Ivanka Trump jewelry vanishes from the Neiman Marcus website.
Sears said last week it may sell more locations, cut more jobs and put more of its famous brands on the block.