Past year was the most successful in history for the group's hybrid sales with 1.4 million vehicles sold by the Toyota and Lexus brands, representing approximately 15 per cent of their sales. The globally-recognised Prius is powered by Toyota's Hybrid Synergy Drive and now boasts of a sharper front fascia, new wheels and a completely revamped rear.
Toyota hybrid cars have recently passed the 10 million sales mark, the Japanese carmaker confirmed.
Toyota Motor Corporation is aiming to make up 20 per cent of its total vehicle sales in India with hybrid cars by 2020. "Hybrids remain an important part of our lineup of vehicles, with over 246,000 units sold past year, and we have seen continued demand with the release of the RAV4 Hybrid variant of the popular compact SUV, accounting for almost 13% of its total sales volume in 2016".
In the USA alone, the vehicle manufacturer saw sales of its hybrids and plug-in hybrids reach a cumulative total of more than three million units as of December 31, 2016. He added, "We are grateful to each and every one of our customers who have helped us achieve this important [global] milestone". Prius arrived in New Zealand in 2003. The company also noted that light of this milestone, consumers have saved an estimated29-million kilolitres of gasoline.
Takeshi Uchiyamada, Chairman of the Board of Toyota, also known as the "father" of the Prius. The model is now in its fourth generation and became the first vehicle to be built on the Toyota New Global Architecture (TNGA).
In terms of design and appearance, the 2017 Toyota Camry Hybrid remains largely similar to the older model apart for some minor cosmetic tweaks and some new features.
Toyota positions PHVs as the core vehicle segment in the company's Toyota Environmental Challenge 2050―where the goal is to achieve a society in which cars, people and the environment co-exist harmoniously - and plans to continue strengthening this product line.